Xeikon are a global innovator in digital-printing technology, who design, develop and deliver web-fed digital colour presses. In a fiercely competitive market brand awareness is critical and being in the forefront of a customer’s mind imperative. Sales cycles in this market can be extended and intermittent and opportunities can be overlooked.
On-going UK marketing activity
Whenever a customer considers digital, they think Xeikon
Our proposition was to deliver a sustained, targeted and relevant programme of marketing activity aimed at the UK labels and packaging and document printing market. The objective is to provide a continuous dialogue with customers that supports and enhances the sales effort and ensures that whenever a customer is considering purchasing digital equipment they think ‘Xeikon’.
In this highly competitive market it is important to engage on a personal level with customers. We have achieved this by delivering targeted telemarketing campaigns to the various sectors. This has not only developed the Xeikon brand but also resulted in qualified sales leads and appointments. This has been integrated with a communication programme that includes email, social and PR activity.Talk to us Share this