How to Amplify Your Content

To make the most of your content there are some key elements in planning your strategy that will help amplify what you produce.


The Five Second Communication Rule

Marketing communications have just five seconds to create impact before consumers dismiss them as irrelevant.


Make the Most of Your AdWords Campaign

If AdWords forms part of your marketing plans it’s worth doing all you can to optimise campaigns and make the most of every click.


How to Make Sure Your Content is Remembered

Within two hours of waking we encounter approximately 350 pieces of content in its various forms


The Implications of a Brand Aquisition

There is no set precedent for dealing with a brand strategy after an acquisition, common sense needs to be the main driver


Who is it that Actually Owns the Brand?

When you have worked hard with your agency and internally to create or promote your brand, it can be tempting when things are going well


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